From Survival to Success: Transforming Underperforming Restaurants

Paul Segreto
3 min readFeb 23, 2024

This week, we shared a four-part series on reviving underperforming restaurants as a guide for independent restaurant owners to navigate the challenging landscape of the restaurant industry. Each edition provided actionable strategies and insights to help revitalize establishments struggling with various operational, competitive, and market challenges.

  1. Back to Basics: Strategies for Independent Restaurants: This edition underscores the importance of returning to the foundational principles of hospitality, including personal touch, community involvement, and a commitment to quality and innovation. It emphasizes the need for restaurant owners to be the face of their businesses, engage with their communities, and maintain high standards in every aspect of their operations. The message is clear: thriving in a competitive market requires a personal connection with customers and a recommitment to the core values of the restaurant. Read the first edition at
  2. Revive an Underperforming Restaurant: A Strategic Guide: Building on the initial edition, this part focuses on the necessity of strategic reflection and engagement during times of operational stress. It advises owners to reflect on past successes, engage with key stakeholders for constructive critique, and develop a revised business plan with short-term goals. This segment highlights the importance of soliciting feedback, reevaluating practices, and taking strategic actions to renew the restaurant’s commitment to excellence, enhancing its appeal and marketability. Read the second edition at
  3. Marketing Strategy: An Important Plan for Restaurant Recovery: This edition outlines a comprehensive marketing strategy encompassing social media, public relations, and an innovative rewards program, combined with a strong online presence. It details the importance of generating excitement through menu overhauls, themed dining events, and a robust online presence to attract new clientele and reengage former guests. The piece stresses the significance of SEO, active social media engagement, and positive local media coverage in reshaping the restaurant’s narrative and fostering customer loyalty. Read the third edition at
  4. Building a Positive Culture in Underperforming Restaurants: The final edition of the series dives into change management, focusing on the human aspect of the business — its staff — and the importance of cultivating a culture of transparency, open communication, and teamwork. It outlines strategies for creating a team environment where collaboration and innovation are encouraged, aiming to create positively memorable customer experiences through excellent service. This segment underscores the pivotal role of leadership in fostering an environment where staff feel valued and empowered to contribute to the restaurant’s success. Read the fourth edition at

Together, these articles offer a holistic approach to reviving underperforming restaurants. They combine practical advice on operations, marketing, and staff management with strategic insights into maintaining authenticity, engaging with the community, and leveraging personal connections to create a unique dining experience. This approach not only aims to address immediate challenges but also sets a foundation for sustainable growth and success in the highly competitive restaurant industry.

Make it a great transformation from survival to success. Make it happen. Make it count!



Paul Segreto

Franchises & Restaurants | Management & Development Consulting | Entrepreneurship Coaching | Visionary Thought Leader | CEO & Founder