Go For It: The Entrepreneur’s Moment of Decision

Paul Segreto
2 min readFeb 2, 2024

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The journey of an entrepreneur is a delicate balance between embracing creativity and making informed decisions. The process involves not only relying on one’s intuition and innovative ideas but also gathering and synthesizing information from trusted advisors and fellow entrepreneurs. This blend ensures that creativity flourishes within a framework of strategic decision-making, leading to sustainable growth and success.

At the heart of this process is the entrepreneur’s ability to listen. Steve Jobs once said, “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” This highlights the importance of surrounding oneself with knowledgeable and experienced individuals whose advice and insights can guide critical decisions. By engaging with mentors, industry peers, and advisors, entrepreneurs can gain diverse perspectives that enrich their understanding and strategic planning.

However, the challenge lies in filtering and integrating this advice without diluting the original vision and creativity that sparked the entrepreneurial journey. Creativity should not be stifled by over-analysis or fear of risk. As Reid Hoffman, co-founder of LinkedIn, famously stated, “An entrepreneur is someone who will jump off a cliff and assemble an airplane on the way down.” This metaphor captures the essence of entrepreneurial risk-taking — leaping with faith in one’s creative vision while assembling the necessary tools and strategies mid-flight.

The decision-making process, therefore, becomes a dynamic interplay between intuition and analysis. Entrepreneurs must remain open to learning and adapting, yet firm in their commitment to their vision. They must navigate the fine line between being receptive to advice and being swayed by too many opinions, which can lead to decision paralysis.

So, when does an entrepreneur “go for it”? The answer lies in the convergence of confidence in one’s creative vision and the reassurance that comes from thorough analysis and informed advice. It is at this juncture that entrepreneurs find the clarity and conviction to move forward. This moment is not predefined but rather emerges from a deep engagement with both the creative process and the strategic groundwork laid by gathering insights and advice.

In essence, the entrepreneurial decision-making process is a testament to the power of blending creativity with informed strategy. It underscores the importance of listening, learning, and adapting, all while staying true to one’s creative roots. The decision to “go for it” arises not from a single point of certainty but from an ongoing journey of balancing creative intuition with strategic insight. It is this delicate balance that propels entrepreneurs towards innovation and success, guided by the wisdom of their experiences and the advice of those they trust.

Make it a great day. Make it happen. Make it count!

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Paul Segreto
Paul Segreto

Written by Paul Segreto

Passionate about igniting entrepreneurial spirit and empowering others to achieve the American Dream.

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