Preparing for War: You vs. Recession

Paul Segreto
4 min readJul 7, 2022

Over the next week or so, I will focus this newsletter on helping individuals prepare for the looming war against recession. I’m addressing recession as war because it will be a series of battles, it will take varying strategies including when to be on the defensive and when to be on the offensive, and it will mean fighting for small victories in order to survive when the fight is over.

I address recession as war because we’ll never know what’s going to hit us next, we won’t know where and when the next battle will occur, and we will not know the casualties until the dust settles on a particular battle or possibly, on multiple battles at one time. And, just like a war where allied forces may be fighting right alongside, it will be necessary to be aware and cognizant of how the war will be affecting them.

In order to win each battle, and ultimately, the war itself, we will need to minimize our losses. We’ll need to protect our position and territory. We will need to be prepared!

Looking ahead, now is the time to fortify our arsenal, assessing what must be repaired or replaced. We must evaluate our skills, improving as necessary and learning new skills, as well. We must rally our troops and ensure all who will be helping us are properly trained and have the necessary firepower for combat. Essentially, we must plan for the inevitable fight ahead.

Today, we will address personal branding. As the leader of your company or brand, and of your efforts to generate revenue and achieve profitability, your personal brand must be rock-solid. Maintaining a strong personal brand will mean those around you and those you’re trying to attract to do business with (clients, prospective clients, vendors & suppliers, bankers, stakeholders, etc.) will have or will start building confidence in taking the next steps with you.

A fortified personal brand will help establish and showcase your values, mission and vision — the reasons for fighting to not only survive, but to thrive. It will help you stand out from competitors. It will help attract others that will want to work with you, for you and alongside you — strengthening your network, one that will be full of resources!

Recently, I published a series of articles about personal branding, so let’s start there. Below please find links to the various articles. Moving forward, we will progressively build our arsenal. We are in this fight together with a common goal of ensuring we have survived (and possibly even have thrived) when the dust settles.

Personal Branding Through Uncharted Waters

Economic uncertainty. Recession. Failing business. All would certainly depict challenging times, if not devastating times. For most, these are unchartered waters. Certainly, giving up is not the answer. Or, at the very least, it shouldn’t be the only option. So, how can personal branding help navigate through rough seas until the waters calm down again?

Personal Branding: It’s More Than a Buzz Phrase!

The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.

Personal Branding for: (sales or biz dev title here)

For this article, my thoughts wandered back to 2012 when I presented at the Franchise Brokers Association Conference & Expo. My presentation was appropriately titled, Personal Branding for Franchise Brokers. I recall many questions that essentially asked the same thing — What is personal branding and why is it important to me as a franchise broker or franchise salesperson (or business development professional)?

“You You You” is as Important as “Location Location Location”

“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” — Jason Hartman

The future may be a bit bumpy for some, more so for others. Knowing who to turn to and when to turn to for guidance and help is important. Having resources at your disposal is also important. So, if you hit a wall, for whatever reason, please feel free to reach out to me for assistance or even if you just need someone to talk to. Please do not hesitate. You can reach me by email to, and by phone or text at (832) 797–9851. Learn more about Acceler8Success Group at and also at

Have a great day. Make it happen. Make it count!



Paul Segreto

Franchises & Restaurants | Management & Development Consulting | Entrepreneurship Coaching | Visionary Thought Leader | CEO & Founder